Download Communication Campaigns and National Integration in China’s by Yanru Chen PDF

By Yanru Chen

This e-book adopts the strategy of grounded concept in learning nationwide verbal exchange campaigns in China, often called propaganda campaigns within the chinese language linguistic context. The research presents an exploratory and descriptive research of the ways that the media in China fulfilled their functionality of establishing a Socialist non secular civilisation and protecting nationwide integration in the course of kingdom propaganda campaigns. causes for the good fortune and boundaries of the campaigns are sincerely expressed and mixed with wary statements at the constrained position of the media within the technique of nationwide integration. the 3 significant conversation campaigns targeted during this ebook supply revelations relating to find out how to preserve mass morale and revive the nationwide spirit at a time while monetary goals and aspirations appear to be the pinnacle precedence for people and associations. a primary premise underpinning this learn is that fiscal development isn't really to be equated with social growth or human improvement, the latter encompassing a much more profound religious measurement, which takes way more gentle efforts to complete.

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